Olivia Greens

4273 posts
Understanding and Overcoming Email List Attrition: 6 Key Factors
by Olivia Greens — 2 min read

Understanding and Overcoming Email List Attrition: 6 Key Factors

Email marketing is an indispensable tool in the modern marketer’s toolkit. However, an often-overlooked challenge is email list attrition. Statistics show that approximately 2% of email lists decay each month, leading to over 20% decay annually. Given that attracting new customers...

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