As an email marketer, you know that the success of your campaigns depends on a variety of factors, including your email list, your content, and your subject lines. But did you know that there's another important factor that can impact your email marketing success? It's called your email quality score.
In this guide, we'll explain everything you need to know about email quality score, including what it is, how it's calculated, and why it matters for your email marketing campaigns.
What is Email Quality Score?
Email quality score is a metric that measures the quality of your email campaigns. It takes into account a variety of factors, including your email list, your content, and your engagement rates, to determine how likely your emails are to be delivered to your subscribers' inboxes.
Your email quality score is calculated by email service providers (ESPs) like Gmail, Yahoo, and Outlook. These providers use complex algorithms to analyze your email campaigns and assign a score based on how well they meet certain criteria.
How is Email Quality Score Calculated?
The exact formula for calculating email quality score varies depending on the ESP. However, there are some common factors that are typically taken into account, including:
- Spam complaints: If your subscribers mark your emails as spam, it can negatively impact your email quality score.
- Bounce rates: If a large percentage of your emails bounce, it can indicate that your email list is outdated or inaccurate.
- Engagement rates: If your subscribers regularly open and click on your emails, it can indicate that your content is relevant and valuable.
- Unsubscribe rates: If a large percentage of your subscribers unsubscribe from your emails, it can indicate that your content is not meeting their expectations.
Why Does Email Quality Score Matter?
Your email quality score matters because it can impact the deliverability of your emails. If your score is low, ESPs may be more likely to send your emails to the spam folder or block them altogether.
On the other hand, if your score is high, ESPs are more likely to deliver your emails to your subscribers' inboxes. This can lead to higher open and click-through rates, which can ultimately lead to more conversions and revenue for your business.
How Can You Improve Your Email Quality Score?
Improving your email quality score requires a multi-faceted approach. Here are some tips to help you get started:
- Focus on building a high-quality email list: Make sure your subscribers have opted in to receive your emails and regularly clean your list to remove inactive or invalid email addresses.
- Create valuable content: Make sure your emails provide value to your subscribers and are relevant to their interests.
- Optimize your subject lines: Your subject lines should be clear, concise, and compelling to encourage subscribers to open your emails.
- Encourage engagement: Include clear calls-to-action in your emails to encourage subscribers to click through to your website or take other desired actions.
- Monitor your metrics: Regularly monitor your email metrics, including open rates, click-through rates, and unsubscribe rates, to identify areas for improvement.
Conclusion
Email quality score is an important metric for email marketers to understand. By focusing on building a high-quality email list, creating valuable content, optimizing your subject lines, encouraging engagement, and monitoring your metrics, you can improve your score and increase the deliverability of your emails.
If you're looking to take your email marketing to the next level, consider partnering with a trusted email service provider like Sendinblue. With powerful features like email automation, segmentation, and personalization, Sendinblue can help you create and send high-quality emails that drive results.
FAQs
What is a good email quality score?
A good email quality score is typically above 90. However, the exact threshold for a ""good"" score can vary depending on the ESP.
How often is email quality score calculated?
Email quality score is typically calculated in real-time as your emails are sent and delivered.
Can email quality score impact my email deliverability?
Yes, a low email quality score can negatively impact your email deliverability by causing ESPs to send your emails to the spam folder or block them altogether.
What are some common factors that impact email quality score?
Some common factors that impact email quality score include spam complaints, bounce rates, engagement rates, and unsubscribe rates."