Verified email is a process of validating email addresses to ensure that they are active and belong to a real person. It is a crucial step in email marketing and communication as it helps to reduce bounce rates, improve deliverability, and increase engagement rates.
When you send an email to an address that is not verified, there is a high chance that it will bounce back, which can negatively impact your sender reputation. This is because ISPs (Internet Service Providers) and email clients use bounce rates as a metric to determine the quality of your email list and the legitimacy of your email campaigns.
By verifying your email list, you can ensure that your emails are delivered to the right people and that your sender reputation remains intact. This is especially important for businesses that rely on email marketing to generate leads and sales.
How Does Email Verification Work?
Email verification works by checking the validity and existence of an email address. There are two main methods of email verification:
- Syntax Check: This method checks the format of an email address to ensure that it follows the standard syntax rules. It checks for things like missing @ symbols, invalid characters, and incorrect domain names.
- SMTP Check: This method sends a test email to the email address to check if it is valid and active. It checks for things like bounced emails, invalid recipients, and spam filters.
Most email verification services use a combination of these methods to ensure that email addresses are verified accurately and efficiently. Some services also offer additional features like duplicate removal, spam trap detection, and email list cleaning.
Why is Verified Email Important?
Verified email is important for several reasons:
- Reduced Bounce Rates: By verifying your email list, you can reduce the number of bounced emails and improve your sender reputation. This can help to increase your email deliverability and engagement rates.
- Improved Deliverability: Verified email addresses are more likely to be delivered to the inbox rather than the spam folder. This can help to increase your open and click-through rates.
- Increased Engagement: When you send emails to verified email addresses, you are more likely to reach real people who are interested in your content. This can help to increase your engagement rates and ultimately, your conversions.
- Cost Savings: By removing invalid and inactive email addresses from your list, you can save money on email marketing costs and improve your ROI.
Commonly Asked Questions
What is the difference between email verification and email validation?
Email verification and email validation are often used interchangeably, but they are slightly different. Email verification is the process of checking the validity and existence of an email address, while email validation is the process of checking the quality and accuracy of an email address. Email validation typically involves checking for things like typos, formatting errors, and spam traps.
How often should I verify my email list?
You should verify your email list regularly to ensure that it remains accurate and up-to-date. The frequency of verification depends on the size of your list and how often you add new subscribers. As a general rule, you should verify your list at least once every six months.
Can email verification remove spam traps from my list?
Email verification can detect and remove some types of spam traps from your list, but not all of them. Some spam traps are designed to catch spammers and are not associated with any real email addresses. These types of traps are difficult to detect and can only be avoided by following best practices for email marketing.
Is email verification legal?
Yes, email verification is legal as long as it is done in compliance with anti-spam laws like CAN-SPAM and GDPR. These laws require that you obtain consent from subscribers before sending them marketing emails and that you provide an easy way for them to opt-out of future emails.
Can email verification improve my sender reputation?
Yes, email verification can improve your sender reputation by reducing your bounce rates and increasing your engagement rates. ISPs and email clients use these metrics to determine the quality of your email list and the legitimacy of your email campaigns. By sending emails to verified email addresses, you are more likely to maintain a positive sender reputation.
Conclusion
Verified email is a crucial step in email marketing and communication. By verifying your email list, you can reduce bounce rates, improve deliverability, increase engagement rates, and save money on email marketing costs. Email verification works by checking the validity and existence of an email address using a combination of syntax and SMTP checks. It is important to verify your email list regularly to ensure that it remains accurate and up-to-date.